Privacy Policy

Last Updated: [Insert Date]

At Simply Swim Shop (“we,” “us,” or “our”), we are committed to protecting the privacy of our customers – competitive swimmers, aquatic athletes, fitness enthusiasts, and families who trust us for their premium swimwear and equipment needs. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website simplyswimshop.com.

1. Information We Collect

We collect information to provide better services to all our users, from professional competitors selecting FINA-approved gear to parents purchasing chlorine-resistant swimwear for their children:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information, and contact details.
• Transaction Data: Details about purchases of competition swimwear, training equipment, or family swim products.
• Technical Data: IP address, browser type, device information, and usage data through cookies and similar technologies.
• Communication Data: Records of your interactions with our customer service team regarding performance swimwear or aquatic equipment inquiries.

2. How We Use Your Information

Just as our competition-grade swimwear is designed for specific performance needs, we use your data with precision and purpose:

• To process and fulfill your orders for swimwear, goggles, and aquatic equipment
• To provide customer support for competitive swimmers and aquatic athletes
• To improve our product offerings and website experience
• To send transactional communications about your orders
• To prevent fraud and enhance security, using industry-standard SSL encryption
• To comply with legal obligations related to international sales

3. Data Sharing and Disclosure

Like the streamlined design of our competition swimwear, we keep data sharing minimal and purposeful:

• Service Providers: We share information with trusted partners who assist with payment processing (Visa, MasterCard, PayPal), shipping, and website operations.
• Legal Requirements: We may disclose information when required by law or to protect the rights and safety of our customers and business.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as part of the business assets.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve competitive swimmers and aquatic enthusiasts globally (excluding certain Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

Just as our FINA-approved swimwear meets rigorous standards, we implement robust security measures:

• SSL encryption for all data transmissions
• PCI-compliant payment processing that doesn’t store full card details
• Regular security assessments of our systems
• Limited access to personal information within our organization

6. Your Rights and Choices

You have control over your information, just as you have control in the water:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate or incomplete information
• Deletion: Request deletion of your personal data under certain circumstances
• Opt-Out: Unsubscribe from marketing communications (though we primarily send transactional emails)

7. Cookies and Tracking Technologies

Our website uses cookies to enhance your shopping experience for swimwear and equipment:

• Essential Cookies: Necessary for secure checkout and account functions
• Performance Cookies: Help us improve our website functionality
• Analytics Cookies: Understand how customers navigate our site

You can manage cookie preferences through your browser settings.

8. Children’s Privacy

While we sell baby and children’s swimwear, our website is not directed at children under 16. We don’t knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. We’ll notify you of significant changes through our website or email.

Thank you for trusting Simply Swim Shop with your swimwear and equipment needs. We’re as committed to protecting your privacy as we are to providing high-performance aquatic products.